By Katia Merten-Lentz, partner at international law firm Keller and Heckman
So-called dual quality food products were placed in the spotlight in 2017. Katia Merten-Lentz, partner at Keller and Heckman, asks if it is legal for food companies to offer different recipes under the same brand name in Europe.
Food makers have insisted that the industry views “all consumers [as] equally important” as the European Commission signalled its intention to improve product competitive testing proceedures in response to concerns over so-called “dual quality” foods.
The European Commission is preparing guidelines to help national authorities identify and put an end to the "totally unacceptable" and discriminatory practice of dual quality foods, Commission president Jean-Claude Juncker said yesterday.
As Bulgaria's prime minister slams dual quality foods as 'apartheid', a draft law by Hungary would see warning labels on foods with a different ingredient composition outside the country, but experts say it's on shaky legal ground.
The EU Agriculture and Fisheries Council will discuss the issue of dual quality foods next week as Slovakia and Hungary push for EU legislation to prevent manufacturers selling poorer quality products in Eastern countries of the single market bloc.
Multinational food firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked brands for the Eastern Europe market, says the Czech Republic, which wants to see EU legislation to protect consumers....