Trends

© GettyImages/Tijana87

Food firms pledge more inclusive advertising in France

By Niamh Michail

Nespresso, Unilever, Danone and Avril are among the companies that have pledged to advertise responsibly with fewer stereotypes, signing a 15-point voluntary chart launched by the Union of Advertisers (UDA).

Organic food enjoys high levels of youth support ©iStock

Youth support for organics swells

By Katy Askew

Austrian teenagers and young adults are “especially interested” in the origin of the food they consume and want organic production methods to be further adopted in the country, a new survey reveals.

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

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