News in brief

Danone waters brand Volvic updates packaging for 'consistent iconic look'

Danone waters brand Volvic updates packaging for 'iconic look'

Danone UK brand Volvic is introducing updated packaging across its four bottled waters ranges to give a 'more consistent, iconic look'.

The redesign will apply to Volvic's plain, sparkling, Juiced and Touch of Fruit ranges and aims to impart a "fresh, modern twist"; the new bottles (pictured) will appear on shelves throughout August and September.

Alastair Strang, Volvic brand lead, said: “Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.

"Beginning this autumn, Volvic will launch a £1m [$1.67m] (media equivalent value spend) 360-degree campaign across TV, social and above-the-line advertising to launch our new positioning," he added.

Related News

Danone to expand its children’s range in Russia

Danone to expand its children’s range in Russia

Danone Waters environment director, Philippe Diercxens, said his company supports PEFs to combat 'media misinterpretations' of bottled water and its ecological impact (Photo: Angelo DeSantis/Flickr)

Danone Waters warns EU bottled water PEF rules could cost struggling SMEs

Related Products

See more related products